Business & Tech
Ed Sheeran, Kraft Heinz Team Up On New Hot Sauce Line
Get ready for the arrival of Sheeran and Kraft Heinz's rollout of Tingly Ted's hot sauces.

PITTSBURGH, PA — Pop superstar Ed Sheeran and Pittsburgh-based Kraft Heinz are teaming to launch a brand of hot sauces under the Tingly Ted's name. Initially there will be two flavors - Tingly and Xtra Tingly, made with red jalapenos and capsicum chillies.
The products soon will be available on grocery shelves.
“I had a year of whittling down the perfect flavors with a great mixing team, and we settled on two absolute belters," Sheeran said in a news release. " I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with - except bananas. Don’t do that."
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Rafael Oliveira, EVP & President, International Markets at Kraft Heinz said, “It’s rare to find someone who is as passionate about sauces as we are. So when we heard he wanted to make his own hot sauce, we of course wanted in. We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life."
Sheeran will be in Pittsburgh on July 8 for a concert at Acrisure Stadium.
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