Heinz Unveils Gigantic Ketchup Container In Time For Big Game

PITTSBURGH, PA — You'll need a lot of hot dogs and french fries to empty this extra-large sized condiment container.

Just in time for the Big Game, Pittsburgh-based Heinz announced Tuesday that it is introducing KegChup – the first-ever keg of Heinz ketchup. Inspired by a solution the beer industry has tapped countless times to ensure fans never run dry, the KegChup allows watch parties to never be short of the crowd-favorite condiment.

“On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must have for every watch party spread,” Jamie Mack, associate director of brand communications for Heinz U.S., said in a statement.

“That’s why we’re kicking it up a notch with the Heinz KegChup – the ultimate game-day companion that gives people the freedom to dip responsibly, with our unmistakably rich sauce flowing all four quarters long.”

Standing 19.5 inches tall with an easy to dispense spigot, the Heinz KegChup holds 114 ounces of the brand’s signature sauce, enough to fuel even the most epic game-day gatherings.

After teasing the concept on Instagram last fall and sparking nearly one million views and thousands of fan interactions to make the keg a reality, the brand is now giving a select few the chance to win a HEINZ KegChup via its Instagram from January 27-29, just in time for the Big Game.

Fans can also visit HeinzKegChup.com to join the list for exclusive order access to this limited-edition
offering, set to launch at the start of the 2026 football season.