Sheetz To Debut Doughnut Hole Flavored Holiday Beer

ALTOONA, PA — Sheetz announced on Monday it will begin selling a new limited-edition craft beer brewed with one pound per barrel of the brand’s Sheetz glazed vanilla donogunut holes. Brewed in partnership with North Carolina-based Wicked Weed Brewing Company, Project Happy Hole-idayz will debut at 432 Sheets stores on Nov. 27.

The beer is a deep golden pale ale with notes of fresh baked donuts, vanilla frosting, graham crackers, honey, and malted barley. Four packs of sixteen ounce cans of Project Happy Hole-idayz will retail for only $7.99. A small batch craft beer, Project Happy Hole-idayz will be available while supplies last and will not be restocked once sold out. '

“This year has been a tough one for us all and we’re hopeful this beer can lift the spirits of our customers as we embark on the holiday season and look toward next year,” Ryan Sheetz, the convenience store chain's vice president of marketing and brand, said in a news release.

For a full list of participating locations, visit www.Sheetz.com/beerproject.