Mineral Makeup - Does it Live up to the Hype?

Women buying mineral makeup seems to be a growing trend.  According to the market research group NPD, sales of mineral makeup from prestige brands were $195 million last year, or 6% of the cosmetics sold in the U.S. And that hefty figure doesn’t include mass drugstore lines such as Revlon, L’Oreal, and Neutrogena.

What makes mineral makeup different from traditional makeup isn’t the ingredients it contains, but what’s left out. That list, for many leading brands, includes preservatives, parabens, mineral oil, chemical dyes, and fragrance. These are all possible causes of irritation, one reason many dermatologists recommend mineral makeup.  

Mineral makeup won’t take the place of your moisturizer, acne cream, or anti-aging serum potions, but it does offer some skin care benefits.

Titanium dioxide and zinc oxide are both physical sun blocks, so a uniform application of mineral makeup will provide some sun protection - but only if you are outside for a few minutes at a time.  If you will be outdoors all day, it's still best to wear sunscreen with an SPF of 15 or higher.

Mineral makeup also contains a higher percentage of zinc oxide (which is FDA approved as a skin protectant).  Mineral makeup can be useful in calming irritated skin.

The mineral makeup we carry does not clog pores and contains no perfumes, chemicals, or dyes. Our Mineral Foundations are simple, pure, and healthy for all skin types and ages.

Our exceptionally lightweight minerals give long lasting coverage, yet feel like you are not wearing anything at all.  Say goodbye to liquid forever!

Click here to try our mineral makeup today, and see the great results for yourself!

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