Health & Fitness
“Gold Rush” and “Canned Beer” - This Day in History – Jan 24th
"Gold Rush" and "Canned Beer" - This Day in History – Jan 24th
Sutter’s Creek starts the Gold Rush
Back in 1848, Sutter’s Creek in California initiated the gold rush due to a millwright named James Marshall who discovered the first shiny nugget.
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The history and Sutters Creek delivered history, riches and sadly, slavery. According to history.com, “A tributary to the South Fork of the American River in the Sacramento Valley east of San Francisco, Sutter's Creek was named for a Swiss immigrant who came to Mexican California in 1839. John Augustus Sutter became a citizen of Mexico and won a grant of nearly 50,000 acres in the lush Sacramento Valley, where he hoped to create a thriving colony. He built a sturdy fort that became the center of his first town, New Helvetia, and purchased farming implements, livestock, and a cannon to defend his tiny empire. Copying the methods of the Spanish missions, Sutter induced the local Indians to do all the work on his farms and ranches, often treating them as little more than slaves. Workers who dared leave his empire without permission were often brought back by armed posses to face brutal whippings or even execution.”
The Gold Rush was John Augustus Sutter’s demise. He would later have his land overrun, cattle slaughtered for food and his town, New Helvetia destroyed. Sutter tried to get compensated by the government for his losses due to the Gold Rush but his petition was denied.
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Canned beer debuts in Virginia
Back in 1935, the American Can Company and the Gottfried Krueger Brewing Company premiered with its partnership of the first canned beer. A total of 2,000 cans were delivered to the patrons in the Richmond, VA area.
According to history.com, “The concept of canned beer proved to be a hard sell, but Krueger's overcame its initial reservations and became the first brewer to sell canned beer in the United States. The response was overwhelming. Within three months, over 80 percent of distributors were handling Krueger's canned beer, and Krueger's was eating into the market share of the "big three" national brewers--Anheuser-Busch, Pabst and Schlitz. Competitors soon followed suit, and by the end of 1935, over 200 million cans had been produced and sold.”
The canned beer industry today is a multimillion-dollar industry with profits accounting for half of U.S. beer industry at $20 billion in revenue. Microbrewers are also popular in beer making today for high-end beer sellers as well.
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