Local Danya Bianco Joins Providence Firm

Providence-based (add)ventures announced today that Cranston resident Dayna Bianco has joined the firm to be its new vice president, digital/strategy.

The position was newly created and Bianco brings more than 18 years of marketing and project management experience to the firm, where she will "advance client campaigns and internal teams in areas of digital marketing and strategic marketing communications, using her leadership skills to ensure process flows and efficiencies," a release stated.

Before joining (add)ventures, Bianco was a senior vice president, executive producer at Isobar Boston where she acted as the discipline head for project management and operations within the firm. She has also worked at ditigalArbor, Foote, Cone, Belding Inc. and Time Warner. She has managed accounts including Celebrity Cruises, Bayer Phrmaceutical, AT&T Wireless, General Motors, the U.S. Postal Service, Merck Pharmaceutical and others.

She is a graduate of Syracuse University where she recieved a degree in advertising deisng with a minor in management.

“We’re delighted to have Dayna as the newest member of our leadership team,” said Mary Sadlier, chief strategy officer at (add)ventures. “She not only shares our core goals for client partnerships, but also our passion for creativity and strategic thinking.”