Perry Group Selected for Garden City Center PR

The Wilder Companies has chosen Providence-based The Perry Group to handle its public relations needs for .

The Perry Group announced that they have been selected as the popular Cranston shopping center's PR agency of record in a release.

"The Perry Group’s stellar reputation combined with its extensive knowledge of the local marketplace and strong relationships with local, regional and national media drove our decision to select them for this assignment," said Shelley Lord, vice president of marketing for The Wilder Companies. "We look forward to working with them as a true partner as we roll out our new plans for Garden City Center and elevate our awareness with shoppers and retailers alike."

Gregg Perry, President of The Perry Group, added, "Garden City Center has thrived over seven decades because of its unique mix of stores and its ability to change with the times. We are excited to develop traditional and social media programs that tell interesting stories about retailing in the 21st Century and how Garden City Center will evolve to stay relevant to consumers. Our shared communications philosophies, as well as well as our very real enjoyment of Garden City Center, make this a natural partnership."

Garden City Center is a destination shopping center that draws shoppers from across New England because of some of its exclusive tenants, like , , and .

The shopping center has also experienced troubles in the bad economy. Borders Books closed last summer and Eddie Bauer recently shut its doors as the chain announced it was consolidating.