The Dirt Label Flagship Store Opens Today at Noon in Royal Oak

The Dirt Label will open its flagship store in Royal Oak Saturday at noon.

The retailer's line entices individuals with unique and bold style, offering items in the $10 - $40 price range. The label began four years ago designing men's T-shirts exclusively, but has since expanded to polos, denim shirts, cardigans, pants, shorts and women's clothing.  The retailer has even entered the accessories market with custom iPhone cases. 

“Our flagship store will house all of our custom designs and accessories,” said Sean McElrath of The Dirt Label. McElrath also designed the interior of the store.

The store, , is located at 319 S. Washington. The brand has a proud following and hopes to grow by reaching customers with a brick and mortar store.