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🌱 How Brookings is quietly turning visitors into a powerful economic engine

Brookings, South Dakota Patch AM: a 4 min read

Good morning Brookings! We're back again in your inbox, keeping you updated with what's happening in and around town. ☕️️

In today's newsletter:

  • How Brookings is quietly turning visitors into a powerful economic engine
  • How is Brookings turning its college-town vibe into tourism growth?
  • How bad are South Dakota’s mail delays? Brookings dateline reveals growing fallout.

Also on today's calendar: Brookings Tourism Ambassador Certification and 5 more events.

Today's riddle: what do you call a rabbit with fleas? 🤔 (Answer below!)

Weather forecast:

  • Wednesday: Sunny and warmer, with a high of 77 and low of 55 degrees.
  • Thursday: Very windy; a stray t-shower, temps: high: 81, low: 49.
  • Friday: Warm with clouds and sun, with a high of 80 and low of 48 degrees.

📰 News we're reading

• Tourism up in Glacial Lakes and prairies area (sdpb.org) — Brookings is leveraging its college-town energy and central location to draw visitors who explore regional attractions while staying, shopping, and attending events here. Local tourism leaders say data-driven marketing and a diversified mix of arts, culture, meetings, and SDSU-related travel are helping Brookings outperform much of South Dakota in visitor spending and growth.
   

• Deer hunting, tourism and more Today's Stories (sdpb.org) — Brookings is leaning into its college-town status and regional location to grow tourism, using data to attract visitors who also explore SDSU, local arts, and nearby destinations like De Smet. A Brookings Regional Growth Alliance leader explains how diversifying events, meetings, and downtown shopping is helping the community outperform much of the state in visitor spending.
   

• 'The Pony Express was faster than that.' USPS mail issues rile rural life throughout South Dakota (agweek.com) — Mail delays affecting checks, bills, and even 4‑H rodeo entries are hitting rural South Dakotans hard, in a story reported from Brookings. Ranchers, ag businesses, and a retired mail carrier describe weeks‑long waits and lost mail, while Sen. Mike Rounds presses USPS over centralized processing and service cuts that residents say are undermining a basic lifeline across the state.
   

📸 Around Brookings

Show off your photography skills and the sights around town! Click here to submit your Photo of the Day to Patch AM!

🗓 Upcoming Events in Brookings

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★ Featured events ★

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Other local events

📣 Brookings Shout Outs!

Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!

🗓 Events Nearby

Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.

Want to see your business here? Click here to connect with local customers.

💬 Chatter

What your neighbors are talking about on social media

  • Glanbia, Plc posted a job opening for Seasonal Tuber in Brookings. Apply here.
  • South Dakota Board of Regents posted a job opening for Assistant or Associate Professor of Precision Ag Automation Engineering in Brookings. Apply here. You can search for other jobs near Brookings here.

🗞 Nearby News

Flandreau

Garretson

  • South Dakota begins to issue drought warnings, orders (keloland.com)

Brandon

  • First National Bank awards $1,000 scholarships to students in Sioux Falls area (pigeon605.com)
  • Dover Heading to Huset's Speedway Sunday for MSTS Season Opener (speedwaydigest.com)
  • How James DeZurik Inspired His Family And Fellow Residents (wjon.com)

Ok Brookings! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!

-- The Patch AM Team

P.S. The answer to today's riddle: Bugs Bunny ! (Thank you bruce A. for sending it in!)
Got a good riddle for PatchAM? Submit it here!

👉 Help make Patch AM better

We use a combination of real people and machines to tell you what’s happening around town. Learn more about Patch AM.

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Stay in the loop with what's happening in Brookings

Never miss out on local news and events that matter to you.

Stay in the loop with what's happening in Brookings

Never miss out on local news and events that matter to you.