Arts & Entertainment
This Nashville Tech Startup Wants to Improve Live Event Ticketing
Project Admission is shaking up the entertainment industry with its data-driven ticketing technology.
Music City has a new player in town.
Project Admission, a Nashville-based software startup, is shaking up both the entertainment and technology scene with their unique solution to a common ticketing problem: tracking the chain of ownership.
Currently, when a ticket is sold online it becomes difficult to track as soon as the initial buyer purchases it on the primary market. The artist or the venue might not know who ultimately ends up in that seat because a ticket can be exchanged anonymously. Additionally, fans might not always get a legitimate ticket because duplicating a barcode is an easy task for an unsavory scammer. If you have ever experienced that situation as a fan, you know how frustrating it can be to miss out on a concert.
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What the Project Admission team provides is a protective layer on top of an existing digital ticket, that tracks it from purchase to redemption and everywhere in between. The ticket becomes tied to the individual in possession of it, acting almost like an airline boarding pass in terms of keeping the ticket more secure. But lest fans worry too much, there is no separate app to download and the ticket is still able to be sold, exchanged or given it to a friend with ease.
The benefit for artists and concert venues is that they will have a better understanding of who is in the audience. A ticket powered by Project Admission gives valuable data to those in the live events space to improve safety, marketing, promotions and more.
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The company was founded by Stephen Glicken and Jordan Stone, two music industry veterans with 28 years of combined experience.
"The ticketing and live event space is one of the most exciting places for innovation right now," Glicken told Billboard in a previous interview. "Nashville is home, and we value being part of the growth of the city. For us, that means bringing our experience to the growing tech community."
You can find more information on Project Admission on the company's website: http://projectadmission.com/