rayLand Baxter to Host FRYEDAYS Back-to-Back Day Parties During SXSW

Curated by Nashville-based NoiseTrade and PledgeMusic, FRYEDAYS™, the buzz worthy two-day party created by The Frye Company, returns Thursday March 16 and Friday 17, 2017 to The Blackheart in downtown Austin, TX. Held during the South by Southwest Music Festival, the back-to-back day parties have are thrilled to announce rayLand Baxter will be the special guest host. The popular Nashville-based singer and songwriter, currently on ATO records, will help guide partygoers through two days of nonstop music featuring more than twenty artists on two stages.

Kicking off at 11:30 a.m. on both days, the 2017 FRYEDAYS lineup includes: Hurray For The Riff Raff; Chicano Batman; Brent Cobb; Major and the Monbacks; Alice Jemima; Cory Branan; Baskery, Banditos; Christopher Paul Stelling; Future Thieves; Knox Hamilton; The Molochs; Muddy Magnolias; Nicole Atkins; Rainbow Kitten Surprise; River Whyless; Ron Gallo; Sara Watkins; Slow Dancer; The Weeks; The Whiskey Gentry; and The Wild Reeds.

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Free and open to the public, doors at The Blackheart open at 11:30 a.m. on both Thursday, March 16 and Friday, March 17, 2017. The Blackheart is located at 86 Rainey Street Austin, TX 78701. Visit blackheartbar.com for more information. To RSVP visit http://2017.do512.com/fryedays.

Music lovers can visit The Frye Company’s newly opened Austin flagship store featuring retail exclusives and signature footwear and accessories for men and women at Domain Northside at 11701 Domain Blvd., Suite 154, Austin, TX 78758.