WillCalled: Nashville's Newest Dating App is Finally Here

Imagine this: an artist you love is coming to play a set at the Ryman, and you're dying to go see them. You ask your friends and family if anyone would like to come with you. Unfortunately, they are all busy or just simply do not like the band enough to justify the ticket expense. Do you A) bail on the show or B) go to the concert alone? Is there even another choice?

Thanks to WillCalled, Nashville's newest dating app, a third option emerges: find a date or new friend to attend with you. The app, which in short is like Tinder for live events, allows users to find others with similar interests in music, comedy or sports. Users simply choose an event they would like to attend, and swipe on potential matches who also are interested in that event. Once users find a mutual connection, they can enter to win tickets to the event from WillCalled, or purchase tickets to go together on a date or outing.

Lex Lipsitz and Ken Madson, founders of WillCalled

The creators of WillCalled, Lex Lipsitz and Ken Madson, have over 30 years of combined experience in the entertainment industry - but this is the business partners' first foray into the tech space. They wanted to create WillCalled after experiencing the frustration described above firsthand. Lipsitz, citing the numerous entertainment options available in Nashville, says that the app will help people get more out of the city.

"There are intimate, small venues as well as Bridgestone Arena and Nissan Stadium that seat tens of thousands. Whatever you’re looking for, you can usually find it. The hard part is often narrowing down options, and WillCalled can help to make that decision less painful - and less lonely."

He also cites that the app will lend a helping hand to the city's influx of new residents, who might move here knowing very few people. The app, which did a soft launch earlier this year, already has many users who find that it helps Nashville's "'Plus 1' mentality," as Lipsitz calls it. In a town that revolves around events, WillCalled is providing a new way to find that plus one.

When asked how WillCalled differs from Tinder and Bumble, Lipsitz points out the common fatigue many people experience on those platforms: not knowing how to start a conversation, or how to take the conversation offline. WillCalled offers a fresh take.

"WillCalled gives Nashvillians a fun, new way to discover events and to find someone to go with them. We’re giving users a place to start the conversation, as well as the perfect place for a great, safe first meeting in public."

To learn more, you can visit WillCalled.com, follow WillCalled on Facebook, or download the app from the App Store.