LIDS Unveils Redesigned Store In Parks at Arlington

ARLINGTON, TX – The LIDS store in the Parks at Arlington mall is bringing traces of Times Square to North Texas with a redesigned store modeled after the New York City LIDS redesign.

LIDS’ new design concept at Parks at Arlington appeals customers who reside at the intersection of fan and fashion, the store said in a press release.

The creates a clear, comprehensive path throughout the for customers while emphasizing LIDS’ key differentiators, such as being the country’s largest headwear retailer and offering product personalization through custom embroidery.

“Providing shoppers with the largest and most on-trend selection of headwear is what sets LIDS stores apart,” said David Baxter, president and CEO of LIDS Sports Group. “By investing in a store design that represents the next era of LIDS, we’re evolving the customer experience and improving our omni-channel presence.”

Within the modernized space, pedestal fixtures serve as the initial focal point across the lease line to individually showcase headwear styles that are exclusive to LIDS and represent recently launched products from partners such as New Era, ‘47 and Nike. LIDS has made a conscious effort to pull product away from the wall and towards customers to interject a new energy while creating a more engaging shopping experience. New digital messaging towers and screens have also been added throughout the store to better communicate fresh product styles, loyalty program perks and in-store promotions.

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While LIDS Sports Group has long offered custom embroidery in the majority of its LIDS locations, the updated store introduces a designated “Custom Zone” that serves as a central destination for shoppers, highlighting the brand’s unique ability to personalize headwear. Now connected to the centralized cash wrap, the “Custom Zone” features touch-screen technology where customers can browse a digital library of customization options.

The embroidery machine itself is highly visible for customers to watch the process unfold as the in-store specialist creates a shopper’s custom design digitally and leaves the embroidery machine to do the rest. The EmbroidiGraph option is exclusive to LIDS and allows stores to embroider autographs of current professional athletes on headwear. Shoppers can also request the embroidery of names, numbers, quotes, phrases, images and more to truly make the headwear their own. In support of its omni-channel business, LIDS has also included a feature wall within the cash wrap to display online orders that have been pulled, making it seamless for customers to pick up and check out.

LIDS Sports Group currently operates more than 1,100 retail locations across North America and has sold more than 300 million hats since its founding. To learn more, visit www.lids.com.

Image: LIDS unveils redesigned store in New York City's Times Square. Courtesy of Dittoe Public Relations, LIDS

Report compiled with information from a LIDS press release.