Doug & Christy Rhea are Floor Coverings International Franchisees

(WAXAHACHIE, Texas)-In the past, delays in business openings could be due to any number of different factors… build-out issues, lease complications, permitting headaches, etc. A pandemic would never have made the list until these past several months, when COVID-19 suddenly became front and center, changing all of our lives in the process. “We were only delayed a few weeks, but we see it as a fresh start because homeowners still want their flooring,” said Doug Rhea, who along with his wife, Christy, recently became one of newest franchise owners with Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International DFW South serves clients in Waxahachie, Mansfield, Cedar Hill, Midlothian, Burleson, South Grand Prairie, Duncanville, Alvarado and Cleburne.

All Floor Coverings International professionals are following preventive safety measures such as frequent hand-washing, social distancing, cleaning frequently touched surfaces and more. Additionally, Floor Coverings International holds a unique niche as the No. 1 mobile flooring franchise in North America, allowing customers to avoid big-box stores and remain in the comfort of their home. Such a differentiator can be an asset for a business during COVID-19. “Make sure all your messaging reflects what you do differently and better than your competition, and make sure you use that as the filter that you run everything through,” said David Gaz, Founder/Creative Director at The Bureau of Small Projects in a post on Forbes.com.

Thirty-nine-year-old Doug Rhea is a former senior vice president of a railroad construction company and is responsible for design and sales with Floor Coverings International DFW South, while Christy serves as office manager. Doug said they invested in a franchise to grow a family business that will eventually include their two daughters (ages 16 and 17, who are already helping) and 10-year-old son.

In Floor Coverings International, the Rheas found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. “I’ve been in construction since I was 15 and I’ve always enjoyed the process and gratification of creating a project from start to finish,” Doug said. “We saw Floor Coverings International as a unique business that was really focused on customer service. I know what it’s like when you’re caught in a situation with bad service and Floor Coverings International is known for its outstanding rate of customer satisfaction.”

For information visit https://dfwsouth.floorcoveringsinternational.com or call 469-309-7200

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ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. For franchise information, please visit www.flooring-franchise.com and to find your closest location, www.floorcoveringsinternational.com.