Austin Cycling Studio Instructor Honors Mom, Cancer Survivor

AUSTIN, TX — How's this for a meaningful mother-son project: A cycling studio instructor will be hosting a fundraising spin class later this month in honor of his mother in the midst of National Breast Cancer Awareness Month being observed in October.

Inclusive active wear brand Outdoor Voices has partnered with LOVE Cycling Studio to host a music video spin class in light of October’s National Breast Cancer Awareness Month. Sounds altruistic enough, right? But there's so more to this story.

Beverly Gonzales, mother of LOVE instructor Bryan Gonzales, was diagnosed with stage 1 breast cancer during a routine mammogram in April 2015, event organizers explained. But thanks to early detection, most of the cancer was removed via lumpectomy shortly after the diagnosis. She then underwent 12 rounds of chemo and 28 radiation treatments before being declared cancer-free in July of 2016.

Today, the breast cancer survivor has taken it as her mission to encourage other women to get regular screenings in hopes of early detection. Her son, Bryan, wanted to support her initiative and offered to host a fundraising spin class at LOVE Cycling Studio to spread her message of awareness.

Each bike booked in the 10:30 a.m. class on Sunday, Oct. 20 will benefit the Breast Cancer Research Foundation — an independent, nonprofit organization committed to achieving prevention and a cure for breast cancer. At the end of class, Outdoor Voices will raffle off a pink exercise kit for one lucky attendee, and all riders will go home with a special OV gift.

Ah, but there will be other rewards, spinning grasshoppers: A post-workout happy hour will offer complimentary pink cocktails made with cold-pressed juice from Juiceland and FIX Vodka, an all new high-alkaline vodka made from organic corn and high-PH, pure Texas aquifer water. For more mild imbibers, there will be cold (pink) cans of Strawberry Raspberry Redbud, Independence Brewing Co.’s fall Seasonal Berliner Weisse, and Austin Eastcider’s Rosé Cider.

Attendees are encouraged to dress in pink from head to toe and to stay for a rose-colored photo-opp after the sweat session. Biked can be booked at by clicking here.

Special events are launched across the city for myriad reasons and celebrations throughout the year. This upcoming spin class date is propelled by a son's love for his mother, and with admiration of her fight — giving new meaning to his place of employment.

RECAP

WHEN:

Sunday, Oct. 20 from 10:30 a.m. to 11:30 a.m.

• Tap Backs for Tatas - fundraiser for the Breast Cancer Research Foundation at LOVE Cycling Studio. Post-workout happy hour with FIX Vodka, Independence Brewing Co., and Austin Eastciders 11:15 a.m. to 12:15 p.m.

WHERE:

LOVE Cycling Studio, 507 Pressler, Suite 900, Austin, TX 78703

*free parking in attached garage*

DETAILS

LOVE Cycling Studio will donate a portion of proceeds from every bike booked to the Breast Cancer Research Foundation. 43 bikes are available. Spots are limited, so sign up ASAP. To register:

• Create an account at www.lovecyclingstudio.com
• Click "Book It Now" under the Tap Backs for Tatas header via this link: https://lovecyclingstudio.com/schedule#/events

CONTACT

Bryan Gonzales / bryan@giantnoise.com / 512-797-8579

ABOUT BREAST CANCER RESEARCH FOUNDATION

The Breast Cancer Research Foundation is an independent, nonprofit organization committed to achieving prevention and a cure for breast cancer. The organization provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis, and survivorship. To date, the BCRFhas raised $569.4 million to support clinical and translational research on breast cancer at medical institutions in the United States and abroad. BCRF currently funds over 200 researchers in 6 continents and 13 countries. For more information visit www.bcrf.com or @bcrfcure on Facebook, Twitter, and Instagram.

ABOUT LOVE CYCLING STUDIO

Movement matters. LOVE creates a united and welcoming indoor cycling experience that connects to each guest personally and pushes each rider physically through music. Each spin instructor, representing their distinct passion and personality, strengthens the link between each rider and inspires with intensity. Their goal is to meet you where you are each day and motivate you to a place of transformation and/or physical awakening. LOVE is found in devotion to others. The result of walking in the studio? You will receive an intense 45-minute workout in a state-of-the-art environment at a competitive price. Most importantly, you enjoyed yourself and fueled your body. For more information visit www.lovecyclingstudio.com or @lovecyclingstudio on Facebook, Twitter, and Instagram.

ABOUT OUTDOOR VOICES

Outdoor Voices is an activewear brand that is on a mission to get the world moving. By freeing fitness from performance and bringing play back into everyday life, we are building a community of recreational enthusiasts who believe that #DoingThings — moving your body and having fun with friends — is the surest, most important way to a happy and healthy life.