
Something magical is arriving at DQ restaurants in Texas just in time for the spooky season. The NEW! Enchanted OREO® Blizzard® Treat brings a vibrant pop of purple and an unexpected new flavor to the menu as a limited-time feature, available through the end of October.
The NEW! Enchanted Oreo Blizzard Treat puts a twist on the fan-favorite OREO Blizzard Treat, combining the sweet flavor of ube (pronounced OO-beh) with OREO pieces blended into world-famous DQ soft serve and topped with a purple shimmer. With its familiar OREO crunch and unique ube flavor, this eye-catching creation makes for a one-of-a-kind October Blizzard of the Month.
“October is filled with fun traditions, and the NEW! Enchanted OREO Blizzard Treat gives DQ fans across Texas a delicious new way to celebrate the season,” said Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council. “The combination of OREO pieces, ube flavor and that incredible purple color makes this a Blizzard Treat fans will definitely want to try.”
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The NEW! Enchanted OREO Blizzard Treat joins the Fall Blizzard Treat Collection available at participating DQ restaurants in Texas. Fans can also enjoy the NEW! Brown Sugar Cookie Dough Blizzard Treat and the returning fan-favorite Pumpkin Pie Blizzard Treat.
For more than 79 years, DQ restaurants in Texas have been friendly, gathering spots where fans enjoy delicious treats and eats and create fond memories. To be the first to learn about Blizzard of the Month flavors, new product news from the Texas Dairy Queen Operators’ Council or find a store location, follow us on Instagram, X or Facebook or visit dqtexas.com.
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About Texas Dairy Queen Operators’ Council
There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators' Council is a nonprofit organization made up of DQ franchisees operating in Texas. The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply/distribution for the DQ restaurants in Texas. The DQ restaurants in Texas are franchised by American Dairy Queen Corporation and the DQ franchise system includes approximately 7,000 franchised locations in the United States, Canada, and more than 20 other countries.