Round Rock Chamber Rebrands as Part of Strategic Plan

The Round Rock Chamber of Commerce is no more — now it’s just Round Rock Chamber.

The name change for the economic development organization is part of its rebranding effort that was unveiled Monday. Along with dropping “of commerce” from the organization’s name, the chamber also has a new logo and website, according to a press release.

The rebranding initiative was part of the chambers long-term strategic plan. Scotti Woolery-Price, the chamber’s vice president of marketing, said that the organization wanted its image to reflect the quality of work done by the chamber.

““As the leader of economic generation for Round Rock, it is imperative that our brand personify the innovative and progressive organization that we have become,” Woolery-Price said in the press release.

The chamber’s rebranding is complete with a new logo, which depicts two Rs facing eachother, with an arrow pointing upward in the negative space between the letters. It represents the future, past and upward direction of the organization, according to the press release.

The chamber also upgraded their website to be more mobile-friendly and to better serve the chamber’s investors.

The Round Rock Chamber has approximately 1,000 investors and is Central Texas’ only only accredited chamber by the U.S. Chamber of Commerce, according to the press release.