Business & Tech

Hershey's Has Created Its First New Candy Bar Since 1995

You can get your first taste of Hershey's Gold when it goes on sale Dec. 1.

PHILADELPHIA — After more than two decades, the first new candy bar to carry the Hershey's name is set to hit shelves next month.

The Hershey, Pennsylvania-based candy maker says Hershey's Gold will go on sale Dec. 1. It's described as a caramelized cream bar embedded with salty peanut and pretzel bits. Hershey's says the bar is a response to trends indicating "the rising popularity of crunchy multi-textured candy."

Hershey's Gold will be the fourth bar for the brand and the first new one since Hershey's Cookies 'n Creme was introduced in 1995. The original Hershey's bar was released in 1900 and was followed up by the special dark variety in 1939.

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By the Associated Press

Photo: The Hershey Company via AP

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