Sports

‘Let’s Go Us,’ Brown, Other Brandons Tweeted Before It Got Ugly

The birth of a conservative battle cry — and liberals' response — shows again why we can't have nice things. It was fun for a while, though.

Brandon Brown was full of excitement in opening ceremonies prior to the NASCAR Xfinity Series Go Bowling 250 at Richmond Raceway on Sept. 11 in Richmond, Virginia. In less than a month, "Let's go Brandon" would become a conservative rallying cry.
Brandon Brown was full of excitement in opening ceremonies prior to the NASCAR Xfinity Series Go Bowling 250 at Richmond Raceway on Sept. 11 in Richmond, Virginia. In less than a month, "Let's go Brandon" would become a conservative rallying cry. (Photo by Sean Gardner/Getty Images, File)

ACROSS AMERICA — The Twitter-verse is no place to go to take the pulse of America. We can all agree on that, right?

But with America losing its mind over “Let’s go Brandon,” it’s worth traipsing in there to see what all the other Brandons think about the snickering kids in the back of the classroom hurling their name like a middle finger aimed at the president.

That’s what this “Let’s go Brandon” business is about at its core. It’s like a lot of things on the internet that are bound to fall with a thud in the desert after a meteoric rise into the stratosphere of the internet.

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So, to all you other Brandons — and mercy, there are a lot of you, something like 100 of you for every 100,000 Americans, according to the Census Bureau — “Let’s go Brandon” is so bound to become uncool that there’s a word for it: cheugy.

If you’re still in the dark about the origin of the ubiquitous phrase, we offer a quick recap of the birth of the conservative rallying cry on Oct. 2, the day NASCAR driver Brandon Brown won his first Xfinity Series race. Without getting into an unpleasant debate about which side of this silly tiff you’re on, you either think:

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a) the crowd behind Brown hijacked his interview with a reporter from NBC Sports with “F--- Joe Biden” chants; b) get a grip; it’s just as the reporter explained, the crowd was chanting “Let’s go Brandon” because, man, what a race; or c) what’s NASCAR?

Brown would now like for people to stop saying "Let's go Brandon." He just wants to drive his car around in tight circles and win races. And if it’s not too much, he’d rather the “Let’s go Brandon” chants were about his driving prowess and not a presidential pejorative. He says it’s hurting his brand.


Brandon Brown, driver of the #68 Trade The Chain Chevrolet, drives during the NASCAR Xfinity Series Alsco Uniforms 302 at Las Vegas Motor Speedway on Sept. 25. (Photo by Steph Chambers/Getty Images)

But for a while, it was fun, before the liberals and the conservatives — there is so much blame to go around here that a person could poke out an eye pointing fingers — proved once again on the internet that we really can’t have nice things.

In his defense, Brown may not have known he was unleashing anything other than pure fun when he egged on all the other Brandons with an Oct. 6 tweet that said “let’s go us.” For a while, it was sport.

It’s the ultimate self-esteem boost for these oodles of Brandons.

I needed this,” one Brandon tweeted.

“Finally,” another Brandon wrote, “I get some appreciation.”

This guy was equally delighted. And this dude is feeling the love. And too many Brandons to keep track tweeted “let’s go, us.”

Enjoy your time in the sun, Brandons. It’ll be up before Jeff Bezos can fly another rocket into space and the kids get distracted again.

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