D1 Training, Premier Athletic Fitness Brand Expands to St. George

ST. GEORGE, Utah. (October 20, 2026) –D1 Training, a leading fitness enrichment concept utilizing the five core tenets of athletic-based training, will be opening a new location in St. George at 1552 E Gateway Dr, St. 1112 on October 24. The new group fitness facility employs a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.

In celebration of the new location’s launch, St. George neighbors and residents are encouraged to stop by and meet the facility’s team at its grand opening event, which will also feature participation from additional local vendors and partners in the community.

D1 Training St. George is locally owned and operated by Shaun and Laurie Freeman, who will join a roster of impressive existing franchisees, including former professional and collegiate athletes. Additional D1 partners include NBA star Chris Paul and Heisman Trophy winner Tim Tebow.

After a career in corporate technology sales with large companies, Freeman took time to explore his next chapter and discovered D1 Training, which he knew would be the perfect fit for him. Passionate about health and fitness, he was drawn to D1's mission of building confidence and culture through athletic-based training, for athletes of all ages and skill levels. For Freeman, opening his own location is a way to make a lasting impact on his community.

"There's a great market for youth training in Utah, and D1 gives athletes so much more than a workout," said Freeman. "It's where they can push themselves, grow alongside their teammates and develop the tools to succeed in their sport and beyond. I'm excited to bring that to St. George."

As the fastest-growing city in southwestern Utah, St. George is home to a rising number of families and young athletes. Known for its outdoor lifestyle, the community places a high value on staying active, making it a natural fit for D1 Training and its commitment to helping athletes of all ages reach their goals.

D1 Training offers four age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers group, semi-private, and one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or fitness goals, regardless of age, or athletic background.

“Shaun is the ideal candidate to bring the D1 Training experience to St. George,” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome him to the D1 family and are confident in his ability to show the St. George area what they’ve been missing out on. D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their athletic goals. Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know Shaun will do just that in St. George and its surrounding communities.”

Strategically expanding across the nation through franchising, D1 Training has more than 150 facilities open with over 100 additional locations in various stages of development. The brand is currently seeking financially qualified business builders, former athletes, and entrepreneurs, who share a passion for fitness and youth sports, who are ready to make a positive impact on their community.

For more information on D1 Training St. George, please visit https://d1training.com/facility/st-george, or call (435) 281-5176.

About D1 Training

Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training is positively impacting the lives of thousands of athletes of all ages. With 170+ locations nationwide, and 200+ more franchises in various stages of development, D1 is one of the fastest growing private companies in the nation. D1’s 5-Star Training System is trusted by top athletes because it trains the whole body: no fads, no shortcuts. For more information on D1 Training and franchise opportunities, please visit D1Training.com and D1franchise.com.

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