Business & Tech

Local Artists Brighten National Landing Storefronts

Crystal City Business Improvement District is working with local artists to decorate storefronts of area businesses with artwork.

ARLINGTON, VA — A new effort by the Crystal City Business Improvement District (BID) is brightening the local community by having local artists decorate storefront windows in the National Landing area of Arlington, according to a press release.

“We are thrilled to introduce our #LoveNationalLanding campaign and couldn’t think of a better way to launch this initiative than the painted storefront campaign, which conveys our unwavering support for our small businesses and the vital role that public art plays in our community,” said Crystal City BID President and Executive Director Tracy Sayegh Gabriel, in the release. “As this initiative advances over the course of the month, residents, workers and visitors can expect to encounter additional bursts of color and messages of encouragement throughout the National Landing area.”

BID worked with curator Tom Pipkin to choose the local artists decorating storefronts in Crystal City, Pentagon City, and Potomac Yards. Artists include Jeff Huntington, aka JAHRU; Patrick Owens; Juan Pineda; Erik Ricks; and Chelsea Ritter-Soronsen.

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The artists decorated storefronts of a number of National Landing restaurants and retailers, including Commonwealth Joe, Enjera, Freddie’s Beach Bar, Jaleo, Los Tios, and Vintage Dress Company. Additional storefronts within the BID will be identified in the coming weeks for the artists to decorate.

Brocoloco, the local muralist team, will also produce vinyl wraps to cover two welcome boxes and 100 sidewalk decals featuring positive and amusing messages, which will be distributed throughout the neighborhood.

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