Canada Eyed As Target For Northern Virginia Tourism

RICHMOND, VA — Northern Virginia cities and towns plan to target Canada as a strategic tourism asset with their grant this week from the state.

The Northern Virginia Visitors Consortium (NVVC) received a $9,375 grant from the Virginia Tourism Corporation Marketing Leverage Program.

Canada is considered that state's top international market, and the grant, according to a release, "will use the grant to reach potential visitors from Virginia’s number one international market - Canada. The grant will support targeted, digital and social campaigns that will raise the profile of Northern Virginia, also known as Virginia’s Cultural Region, in the provinces of Ontario and Quebec."

The consortium includes Loudoun County, Arlington County, Prince William County, Fairfax, Fairfax County and Alexandria.

The VTC Marketing Leverage Program is designed to stimulate new tourism marketing through partnerships by leveraging limited marketing dollars, resulting in increased visitor spending. A minimum of three entities must partner financially to apply.

Image via NVVC