Hotel, Movie Theater Part of Proposed Development for Falls Church

IMAGE: Rendering of proposed Mason Row development shows view of Mason Avenue from W. Broad Street.

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A new mixed-use development project known as Mason Row has been proposed by Spectrum Development Company, LLC. for the northeast corner of the intersection of West Broad Street and North West Street in Falls Church. As proposed, the project would include the following:

• a six-story mixed-use building with a ground floor retail use of approximately 52,677 square feet in addition to a two-level movie theater of 51,665 square feet;
• a five-story residential multi-family rental apartments with 340 units above the one story ground floor retail spaces;
• a five-story hotel with 145 guest rooms; and
• an at-grade parking garage in addition to two levels of underground parking.

Subject Properties
The project would involve several properties. The project encompasses the following property addresses: 919 Park Avenue, 921 Park Avenue, 925 Park Avenue, 212 and 212A N. West Street, 112 and 112A N. West Street, 916 W. Broad Street, 920 W. Broad Street, 922 W. Broad Street, 924 W. Broad Street, 926 W. Broad Street, 928 W. Broad Street, 930 W. Broad Street, 932 W. Broad Street, and 934 W. Broad Street. The property owners have been working with the development team to develop the proposal.

The site is currently occupied by the Sunoco gas station, 7-Eleven, Lazy Sunday Ice Cream shop, Shreve Plumbing, a small vacant shopping center and other existing businesses in the 900 block of W. Broad Street. On Park Avenue there are three existing single family detached homes that are part of the large land assemblage and parcel consolidation.

The applicant submitted a revised application package (submission 6) on July 24. Submission is mostly complete pending an updated parking reduction report. Read more about the project here:

• Conceptual Development Architectural Packet
• Conceptual Development Plan
• Applications and Supporting Documents
• Voluntary Concessions, Community Benefits, Terms and Conditions
• Traffic Impact Study
• Traffic Impact Study Appendix
• Parking Reduction Report
• Transportation Management Plan
• 3D Illustrations