Rita’s In Fredericksburg Adds Mermaid Italian Ice For A Limited Time

FREDERICKSBURG, VA — Rita’s Italian Ice & Frozen Custard in Fredericksburg is adding a new flavor to its summer lineup.

Mermaid Italian Ice, a bright pink flavor combining berry and marshmallow, is available at Rita’s locations nationwide from Monday, June 15, through Sunday, July 19. The flavor is topped with Unicorn Glitter.

Fredericksburg customers can find the limited-time flavor at Rita’s, 11105 Leavells Road, Leavells Square Unit No. 6.

Rita’s is also serving the flavor in two featured frozen treats. The Mermaid Gelati layers Mermaid Italian Ice with Rita’s Vanilla Frozen Custard and adds Unicorn Glitter on top. The Mermaid Ice Blender blends the berry-marshmallow Italian ice into a smooth frozen drink, also topped with Unicorn Glitter.

“At Rita’s, we're always looking for ways to create joyful experiences that bring families together, and Mermaid Italian Ice does exactly that,” Carmela Hughley, senior vice president of marketing insights and innovation at Rita’s Italian Ice & Frozen Custard, said in a statement. “From its vibrant pink color and sparkling finish to its sweet berry and marshmallow flavor combination, this treat captures the magic and imagination of summer. We can't wait for guests of all ages to dive in and experience this enchanting new flavor for themselves.”

Rita’s Italian Ice is made fresh daily on-site and available in a rotating selection from more than 80 flavors, according to the company. The menu also includes Frozen Custard, Gelati, Concretes, Frozen Coffee, Blendinis, milkshakes and other treats.

Customers can download the Rita’s Ice app to earn rewards. New members can receive one free small Ice, Custard or Gelati for signing up, according to Rita’s.