Tooth Fairy Payouts Post Record Gains

ROANOKE, VA (Feb. 27, 2017) – An unlikely but accurate economic indicator, Tooth Fairy payouts are soaring, posting record gains in 2016 and early 2017. According to the Original Tooth Fairy Poll, sponsored by Delta Dental, the Tooth Fairy’s cash payouts have jumped to an all-time high over the past year, up to a national average of $4.66 compared to $3.91 in 2015. In the South, the average payout is $4.57. The Tooth Fairy visits 88 percent of households in the South with children; and in 71 percent of those homes, leaves money.

That could spell even better things to come for the economy. The Original Tooth Fairy Poll has typically served as a good indicator of the economy’s overall direction, tracking with the movement of Standard & Poor’s 500 index (S&P 500) for 12 of the past 13 years. This year’s poll shows Tooth Fairy payouts are nearly right on target - within a few percentage points - with a 19.18 percent increase in cash payouts amount as the S&P 500 saw an increase of 19.61 percent compared to the same time last year.

In 2016, the Tooth Fairy paid an estimated $290.6 million for lost teeth, up 13.5 percent from the prior year. Cash payouts for a child’s first lost tooth, typically higher than average, are also up nearly 10 percent at $5.72.

“In addition to the excitement a visit from the Tooth Fairy brings, she also delivers lessons in finance and good oral health,” said George A. Levicki, DDS, president & CEO, Delta Dental of Virginia. “Having conversations with children about good oral health habits, from an early age, can help establish strong habits for a lifetime, and the Tooth Fairy can be a great way to help spark those conversations.”

By region, Tooth Fairy payouts are highest in the West: $5.96 ($6.89 for the first tooth); followed by the Northeast at $5.08 ($6.31); the South at $4.57 ($4.88); and the Midwest at $4.04 ($5.70).

In addition to money, the Tooth Fairy often leaves gifts that strengthen children’s oral health habits, leaving toothbrushes (38 percent), dental floss (21 percent) and toothpaste (22 percent).

About the Survey: The Original Tooth Fairy Poll was conducted between January 24th and January 31st, 2017 among a nationally representative sample of 1,588 parents of children ages 6-12. The margin of error is +/- 2.5 percent.

About Delta Dental of Virginia

Delta Dental of Virginia is a member company of the Delta Dental Plans Association, the nation’s largest, most experienced dental benefits carrier providing dental coverage to more than 73 million people in more than 129,000 groups across the nation. Through this association, Delta Dental of Virginia subscribers have access to the most extensive network of oral health care providers in the country – the Delta Dental Premier network.

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