Bloom Now Food Lion

Apparently, Delhaize American announced in January it was converting some of its Bloom stores to Food Lion as the company embarks on a new strategy for future growth. 

According to Food Lion Spokeswoman Tenisha Waldo, the company converted four Bloom stores in Manassas to Food Lion locations. The stores at 6306 Hoadly Road and 13490 Dumfries Road converted on April 22; and the stores at 9121 Centerville Road and 10159 Hastings Drive converted Sunday, April 29. The Bottom Dollar Food store at 8313 Sudley Road in Manassas will also convert to a Food Lion later this year, Waldo said. 

Delhaize America announced at the beginning of the year it was retiring the Bloom brand  in an effort to "accelerate the roll out of the Food Lion brand strategy" in Virginia and Maryland to an additional 600 or 700 stores. In addition to the conversions, some underperforming Bloom stores were shut down.

"We believe the stores will better meet customer needs through low prices and quality products," the company said in a press release. 

Delhaize America is a leading supermarket operator that employs over 100,000 full and part time employees.

The company said the new strategic plan, which also includes closing 113 Food Lion stores, resulted in nearly 5,000 employees being "displaced," but workers at converted stores would most likely continue to work at the locations.

Waldo said Customers will find many of the same great quality products at lower prices at Food Lion, which is focusing on being a price leader in the market, while offering fresh produce, a simple shopping environment and excellent private brand products.

Currently, there is no difference with the exception of a new storefront sign and Food Lion MVP customer discount card, which Waldo said customers should sign up for to receive special prices on more than 4,000 items each week.

More about Delhaize America: Delhaize America is a leading supermarket operator with more than 1,600 stores in 16 states in the eastern United States. Delhaize America operates under the banners Bottom Dollar Food, Food Lion, Harveys, Hannaford Supermarkets, Reid's and Sweetbay, each of which has a distinct strategy and a well-established brand image. Through its multiple banners, Delhaize America is able to target the needs and requirements of specific markets, customize its product and service offerings and maintain strong brand recognition with its local customers. Delhaize America employs approximately 107,000 full-time and part-time associates.