5 Ways to Be A Bad Networker

5 Ways to Be A Bad Networker

If you are selling a product or service you need to understand what networking is and is not. Successful networking is about building relationships with people so that in turn they become a walking billboard for your business. If you do any of the following you will find fewer and fewer people who will be interested in doing business with you and seek out others who have the same product or service.

1.    Acting like someone you are not. You meet someone who at first appears to be genuine in what they say or do only to find out later they are clueless. By acting like a phony you will never build trust. Trust and credibility is the foundation needed to build strong lasting relationships.

2.    Not following through on what you say. If you tell someone you’re going to get them a quote or send them information then DO IT! The person asking for information has his hand in the air saying “I could be your next buyer. “ By not following through you will never know how much business could have resulted.

3.    Not being able to explain what you do in ten words or less. Unless you are giving a presentation you should be able to explain what you do in ten words or less. Referred to as a Tagline. If after hearing your tagline line you are asked for more information that’s the time for details.

4.    No clue as to what makes you different.  Way to often when you ask this questions you’ll get no immediate response or “because we have great service.”  The customer is the one who will determine if they got great service.

5.    Only after the gain. Networking is a givers gain.  The more you give the more you gain. If your sole purpose when join groups is to receive the gain people will catch on very quickly and you will lose creditability.

If you are looking to grow your business you need to network. While there are many networking groups to choose from you need to weigh in the cost as well as your time. Not every group will be a fit for your business. Do you do business to business or are you more consumer based? Does it meet weekly, bi-weekly or monthly? Take all these things into consideration before joining. The key to remember is once you make the commitment to join you need participate.

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