5 Ways to Position Yourself As The Expert While Being Social

The goal of social media is to position yourself as a expert in that field. For me it's Real Estate.  To achieve that goal your need to do or not do the following.

1- Leave the sales pitch for another time.          

Example: if all you post consist of "Buy this one it's the best" you will soon find people are un-friending or deleting you.

2- Post relative and positive information.

Example: for me its anything to do with real estate, mortgages, community, communities, how to info, a little none RE related info and a little personal.

3- Get in front of the video.

Example: a video of you introducing your self or services, homes you have for sale, communities, community events

4- Engage with your audience.

Example: Comments back when someone comments on what you post, share what others post and leave a comment and give credit.

5- Be consistent - Not obnoxious

Example: decide what works for you and then just do it - just don' over do it!  

Keep in mind that what ever you post can be viewed by everyone and if you Don't want it to appear on the front page of the New York Times don't put it in writing.  

Susan Jacobs is an Associate Broker with Re/Max Gateway in Gainesville and affliate agent for Homes For Heroes. She enjoys helping families achieve their real estate goals, whether buying, selling or renting. Her vast knowledge of Prince William County is a result of having lived in both the eastern and western ends of the county. Contact Susan at  703-347-4418 or for information on real estate in Prince William County, Manassas or Manassas Park go to www.PrinceWilliamCountyHomeInfo.com