In celebration of National Travel and Tourism Week, the Alexandria Convention & Visitors Association presents the second annual Alexandria Tourism Marketing Summit. Participants will learn how to tap into - and increase - Alexandria's $616 million in visitor spending with insider tips from experts in tourism, e-marketing, news media, and sales. Lunch will be provided.
$25 for the first attendee; $12 for each additional attendee from the same organization. Pre-registration is required.
Alexandria City Mayor William D. Euille will address the importance of tourism to Alexandria’s economy followed by a keynote address called “Trends in Tourism: The Big Picture and What it Means for Alexandria” by Stephanie Pace Brown, President & CEO of the Alexandria Convention & Visitors Association.
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Four educational breakout sessions are available: Impress the Press, Social Media for the Successful Business, Crafting Your E-marketing Message for Results, and a customized session for hotel sales staff, the P.O.W.E.R.R of Sales.
Expert panelists include Washington Post Going Out Guru and Weekend events editor Amy Orndorff, Washington Business Journal’s Missy Frederick who reports on restaurants, retail, arts and tourism, e-marketing extraordinaire Scott Shaw of Fishbowl, Inc., and social media guru Ray Sidney-Smith, President of W3 Consulting, Inc. Hoteliers will have the opportunity to hear directly from Robert A. Gilbert, President & CEO, Hospitality Sales & Marketing International
