Business & Tech
Orangetheory Fitness Opening in Early 2016 in Old Town
New fitness studio aiming for March opening will offer a boutique experience at location on corner of King and N. Henry streets.
PHOTO: (Left to right): Orangetheory Old Town’s studio manager, Brandi, studio owner Tony and studio manager/coach - Mike. Photo courtesy of Orangetheory OT Instagram.
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ALEXANDRIA, VA — Anthony “Tony” Bianucci is pumped about the opening of Orangetheory Fitness, his new fitness studio opening in early 2016 on King Street in Old Town Alexandria.
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“My family is in the fitness industry, it’s my passion,” Bianucci said Wednesday morning from Misha’s coffee shop, just around the corner from the future studio location, at 1101 King St. (at the corner of King and Henry streets). The space will occupy 3,400 square feet.
A graduate of Woodson High School who played baseball in college and with the Boston Red Sox’ Gulf Coast League, Bianucci, 34, grew up around sports and fitness — his father launched Olympus gyms in Northern Virginia. “My father started those in the late ‘70s,” he said.
Find out what's happening in Old Town Alexandriafor free with the latest updates from Patch.
Unlike a large fitness center, Orangetheory Fitness offers 60-minute workout sessions run by a coach, split into intervals of cardiovascular and strength training with heart rate monitoring. Usually no more than 20 people attend a class at one time — their heart rates on view for all to see to encourage fitness goals. The goal is to hit the heart rate sweet spot — the Orange Zone — to reach maximum metabolic increase and calorie burn.
Starting Monday, Orangetheory Fitness will be offering pre-opening sign-ups and swag at 1700 Diagonal Road, next to Theismann’s:
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