Reston Media Analytics Firm Comscore To Hire New Director: Report

RESTON, VA — The board of directors of Comscore Inc., a Reston-based media analytics company, has agreed to bring in an outside director who was chosen by 180 Degree Capital Corp., which holds common stock in the company, according to the Washington Business Journal.

Initially, the Comscore board appeared not to be interested in hiring 180 Degree Capital's director nominee, former digital media and advertising executive Matthew McLaughlin, according to WBJ's reporting. The company's board is made up of preferred shareholders who own approximately 48 percent of the Comscore's outstanding shares. McLaughlin had been nominated in January to shake up the board, which consisted of preferred shareholders who own approximately 48 percent of the Comscore's outstanding shares.

"Mr. McLaughlin was recommended to the Company by 180 Degree Capital Corp., a holder of the Company's common stock, and was supported by other stockholders in communications with the Board," the board said, in a filling with the Securities and Exchange Commission on Monday. "The Board welcomes constructive feedback from all stockholders and looks forward to Mr. McLaughlin's contribution."

Daniel Wolfe, 180 Degree Capital's president, chief financial officer and chief compliance officer, told the Business Journal in an email on Monday that the board's support of McLaughlin was a "win for the company and its common stockholders."

Comscore Inc's corporate headquarters is located at 11950 Democracy Drive, Suite 600, in Reston.