Business & Tech
Kwik Trip Is Getting Rid Of A Convenience Store Staple
The food isn't disappearing, but the way you grab it at the counter is about to change.
LA CROSSE, WI — Kwik Trip is pulling roller grills out of every one of its more than 900 stores by Sept. 21, part of a broader industry shift toward rethinking how convenience chains use their in-store space to drive sales.
The company's vice president of food service, Paul Servais, told trade publication C Store Dive that the items themselves are not being cut.
Hot dogs, Tornados and other roller grill staples will simply move into the stores' hot grab-and-go cases instead, a change Kwik Trip said follows internal research showing customers would rather grab their food and go than pick it directly off the rollers, WMTV reported.
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What isn't yet clear is what replaces the roller grills themselves. Kwik Trip has not said what will take over that physical space inside its stores.
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