Neighbor News
Area Local Jeff DeSmidt Wins Wisconsin Bakers Association Award
Bake Street Cafe owner wins with his signature "Cruffin"

Earlier this month, Jeff DeSmidt, owner and baker at Bake Street Café, Brookfield, Wis., won “Hottest New Hybrid” in the donut category at the Wisconsin Bankers Association competition at the 2017 Wisconsin Restaurant Expo. DeSmidt won with Bake Street’s signature “Cruffin,” which is their very popular Morning Bun. Professionals from around the state participated in six baking competitions at the Pastry Studio during the Expo.
DeSmidt’s award-winning “cruffin” is a combination of a croissant and muffin. “We use Wisconsin butter in our dough and make them fresh every morning, by hand. Each cruffin is hand-rolled, sprinkled with cinnamon and sugar, and no two are exactly alike,” DeSmidt said.
DeSmidt continued, “I’m honored by the award for our creation. We developed our own recipes, and make a variety of soups, sandwiches, and salads throughout the week. We use locally-sourced ingredients and products when possible, such as Valentine Coffee, Rishi Tea, and Carr Valley Cheese.”
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Bake Street Café opened in Galleria West in January, 2016, and serves breakfast sandwiches and assorted cruffins, sandwiches and wraps, salads, and an assortment of smoothies along with coffee and teas. They also have a growing catering business for corporate events which lets DeSmidt showcase his artistic work.
Bake Street Café’s lunch menu changes every two days and is posted on their Facebook page. For more information and for catering orders, contact Jeff DeSmidt, Bake Street Café at 262-391-9565 or stop in at 18900 W Bluemound Road, Brookfield, Wis. 53045. www.bakestreetcafe.com.