Johnson Creek Premium Outlets Goes More Than Pink With Susan G. Komen® To Reduce Breast Cancer Deaths By 50% In Next 10 Years

Johnson Creek, Wis. (September 30, 2016) – Johnson Creek Premium Outlets today announced the second year of a national engagement with Susan G. Komen®, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*. More than 180 participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October.

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Bonnie Hertel, director of marketing and business development at Johnson Creek Premium Outlets. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

“We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen President and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

Visitors to Johnson Creek Premium Outlets will notice the pink theme carried out at the Guest Services booths and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

Discount Card Program: $10 Discount Cards will be sold providing 25% off one item at participating retailers include Adidas, Banana Republic, Calvin Republic, Calvin Klein, Columbia Sportswear, Lang, Lindt Chocolate and more. All proceeds from the sale of Discount Cards go to Susan G. Komen.

More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall. All proceeds go to Susan G. Komen.

Local Programming:

· Susan G. Komen volunteers will be on-site at the center on Saturday, Oct. 1 from 10 a.m. – 2 p.m. to share breast cancer awareness information and answer questions.

· All month long, shoppers can register to win a More Than Pink gift basket at guest services, which includes gifts from Bath & Body Works, Columbia Sportswear, Direct Tools, Lang and The Uniform Outlet.

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.

About Johnson Creek Premium Outlets

Johnson Creek Premium Outlets is conveniently located off Interstate 94, approximately 45 minutes west of Milwaukee, at Highway 26 in Johnson Creek, Wis. The centers’ 60 brand-name retailers include popular designers such as Adidas, Ann Taylor, Banana Republic, Carter's, Coach, Eddie Bauer, Gap Outlet, Gymboree Outlet, Loft Outlet, Nike, Polo Ralph Lauren, Talbots and more. For more information on Johnson Creek Premium Outlets, call (920) 699-4111, visit premiumoutlets.com/johnsoncreek or like us on Facebook at www.facebook.com/johnsoncreekpremiumoutlets and follow us on Twitter @JohnsonCreekPO and Instagram @johnsoncreekpo.

About Simon

Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

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