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Pleasant Prairie Premium Outlets Continues More than Pink Drive with Susan G. Komen

Efforts support Susan G. Komen's goal to reduce breast cancer deaths in the U.S. by 50 percent by 2026.

Pleasant Prairie Premium Outlets today announced its Spring 2017 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate $1 million each year in 2017 and 2018, more than 180 participating Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during the months of April and May.

“It has been wonderful to see the positive response that the More Than Pink movement has generated over the past year,” said Cristin Newton, Director of Marketing and Business Development at Pleasant Prairie Premium Outlets. “Our shoppers, retailers and employees have embraced the opportunities we’ve offered to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths, and we look forward to continuing that momentum this year.”

Visitors to Pleasant Prairie Premium Outlets will notice the pink theme carried out throughout the center and staff will be donning pink accessories. Other planned activities include:

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Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Card, available at Guest Services or the Mall Office at participating centers, providing 25 percent off one item at each participating retailer. All Discount Card donations go to Susan G. Komen.

As of April 2017, Simon has raised $441,667 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

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About Pleasant Prairie Premium Outlets

Pleasant Prairie Premium Outlets is a Simon center, located 60 miles north of Chicago and 38 miles south of Milwaukee, off Interstate 94 at Highway 165, near Kenosha, Wis. The 90-store center is home to designer and brand-name retailers including Aeropostale, Adidas, Banana Republic, Calvin Klein, Coach, Converse, Michael Kors, Levi’s Outlet, The North Face, Timberland, Pandora, Polo Ralph Lauren, Sunglass Hut, UGG, Under Armour and White House Black Market.

About Simon

Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

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