Sierra Janesville Grand Opening

Sierra, part of the TJ Maxx Family of Brands, will open a store in Janesville, WI at The Marketplace at Janesville, offering high-quality active, outdoor, and lifestyle merchandise at great prices. Opening on August 15, the new location introduces a broad assortment of apparel, footwear, and gear designed to support movement in all its forms, from daily athletish activities like walking, running errands, or casual outdoor time to high-energy workouts and adventures.

Sierra helps enable a range of movement through quality brands, lower prices, and an ever-evolving selection of merchandise designed for discovery. Shoppers can find apparel, footwear, and gear at up to 20–60% less* than department and specialty store prices. With value and variety year-round, Sierra is helping make it easier for Janesville shoppers to try new activities or stay active every day—whether it’s jogging the Janesville Trail System or fishing along the Rock River at Riverside Park.

Sierra will open its doors to the Janesville community with a grand opening celebration on August 15, 2026 at 8 a.m. Festivities will include a ribbon cutting ceremony, Sierra-branded giveaways, and a DJ to promote a hidden hang-tag activity featuring gift cards hidden throughout the store. With a seasonal assortment from leading brands, the store encourages exploration while delivering standout value for a wide range of activities and intensity levels. 

“We are excited to bring Sierra to the amazing Janesville community,” said Jill Tully, VP of Marketing at Sierra. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines. As the only off-price retailer dedicated to active and outdoor, we’re committed to making top brands and quality gear attainable at great value, so shoppers can feel confident and ready, no matter how they choose to move.”

GRAND OPENING INFO & STORE FEATURES  

• Grand Opening: August 15, 2026 at 8 a.m.

• Store Location: 2700 N Pontiac Drive, STE 150, Janesville, WI, 52545

• Plaza Details: The Marketplace at Janesville 

• Store Size: 19,000 sq ft

• Regular hours: Monday – Saturday 9:30 a.m. to 9:30 p.m. and Sunday 10:00 a.m. to 8:00 p.m.  

• Employment: Sierra is currently hiring new full- and part-time Store Associates in Janesville. Visit jobs.tjx.com to learn more.