Bloodcenter of Wisconsin to offer Summerfest tickets to donors as part of Save the Day campaign

Milwaukee, Wis. – June 17, 2013 – BloodCenter of Wisconsin is recognizing blood donors who help to save the day for patients in our local community and beyond. As a small token of appreciation, BloodCenter invites blood donors to enjoy complimentary admission to Summerfest.

From June 24-29, all attempting donors at BloodCenter’s donor center locations will receive a ticket to Summerfest valid weekdays between noon and 4 p.m., while supplies last. Participating donor center locations include:

• Brown Deer, 5960 W. Brown Deer Rd.

• Greenfield, 7210 W. Edgerton Ave.

• Kenosha, 8064 39th Ave.

• Milwaukee, 638 N 18th St.

• Racine, 1120 S. Sunnyslope Rd.

• Sheboygan, 1018 S. Taylor Dr.

• Waukesha, 2111 Springdale Rd.

• Wauwatosa, 8733 Watertown Plank Rd.

• West Bend, 130 Valley Ave.

Donors can schedule an appointment by calling 1-877-BE-A-HERO (1-877-232-4376), visiting www.bcw.edu or m.bcw.edu on their mobile device.

Blood donations decrease during busy summer months as donors are focused on travel and events, and fewer school and community drives are held. By donating this summer, donors can be assured they will save the day for patients awaiting surgery, or who’ve suffered traumatic injuries. Patients like Tim Thiel of West Allis.

Tim lost his leg — and almost his life — when a speeding car hit his motorcycle head-on. Thanks to the generosity of blood donors, Tim received the nine units he needed to survive the tragedy and the surgeries that followed. He was back in the gym within months, training for the Summerfest Rock ’n Sole Run.

Donations of all blood types are needed, but there is an especially great need for O negative and platelet donors. Anyone 17 or older who is in general good health and meets eligibility requirements is encouraged to donate blood. Parental consent is required for 16-year-olds to donate. The entire process takes about an hour. Donors should bring a photo ID that includes birth date.

About BloodCenter of Wisconsin
BloodCenter of Wisconsin is a private, not-for-profit organization that specializes in blood services, organ and tissue recovery, marrow donation and education, diagnostic testing, medical services and leading-edge research. BloodCenter of Wisconsin is the only provider of blood to hospitals in 29 Wisconsin counties. BloodCenter of Wisconsin advances patient care by delivering life-saving solutions grounded in unparalleled medical and scientific expertise. For more information, visit www.bcw.edu.