New Berlin's Traveling Bags Store Ranks Among Top Luggage Retailers in the Country, Independent Review Finds

NEW BERLIN, Wis. — A recent independent review of retailers belonging to the United Luggage Dealers Associates (ULDA), a national trade group of independently owned luggage and travel goods stores, has ranked New Berlin's own Traveling Bags as the third-best website and retail operation among more than 20 member businesses spanning the country — placing the Wisconsin small business ahead of competitors with a century or more of history.

Traveling Bags, located at 3830 S. Moorland Rd. in New Berlin, has been under the ownership of Holly and Burt Robertson for seven years. In that relatively short span, the store has built one of the broadest luggage and travel goods operations reviewed in the survey, competing directly with — and outranking — retailers that have operated for 100 years or more.

"The scale of what they've built in seven years is what stood out," the review noted. "Most of the stores ranked above and around them have been in business for generations. Traveling Bags is doing it with a fraction of that runway."

What the review found

The review assessed each ULDA member's website and retail operation on product assortment, customer loyalty programs, specialty services, and community engagement. Traveling Bags stood out for:

• One of the broadest overall product assortments among all stores reviewed, spanning luggage, travel accessories, and gifts
• A comprehensive customer Rewards program
• A dedicated Flight Crew Support Program offering discounts to airline and travel industry professionals
• Recurring FREE in-store carry-on packing classes open to the public
• An extensive in-house repair department
• Lastly, they have a brand lineup on par and exceeding the top-ranked stores nationally, including Briggs & Riley collections, Travelpro, Victorinox, Osprey, Travelon, Baggallini, and even more items available online only through their Website, TravelingBagsMKE.com

The review placed Traveling Bags behind only two other retailers nationally: Irv's Luggage of Vernon Hills, Illinois, and Lieber's Luggage of Albuquerque, New Mexico — both businesses with more than a century of operating history.

A new chapter for a Milwaukee-area travel institution

Traveling Bags' New Berlin location is the business's newest storefront, reflecting a period of growth and reinvestment under the Robertsons' ownership. The store has positioned itself as a full-service resource for Wisconsin and Midwestern travelers, offering everything from luggage and repair services to educational packing classes designed to help customers travel smarter.

For a locally owned small business to rank ahead of national names with decades of brand recognition is a notable showing for the Milwaukee area's small business community — and a sign that the Robertsons' investment in the store's product selection, customer programs, and community presence is resonating. This is further confirmed by the over 500 5-Star reviews there on Google, Yelp, and other review sites. The reviews consistently mention great work, great products, a friendly, helpful staff, and amazing customer service.

About Traveling Bags

Traveling Bags is a family-owned luggage, travel accessories, and repair retailer located at 3830 S. Moorland Rd. in New Berlin, Wisconsin. Under the ownership of Holly and Burt Robertson since 2019, the store has grown into one of the leading independent luggage retailers in the Midwest and USA, offering a full range of luggage, bags, and travel accessories from top brands including Briggs & Riley, Travelpro, Victorinox, Osprey, and others, alongside in-house repair services, a customer rewards program, and regular in-store packing classes and an affiliate earnings program. Traveling Bags is a member of the United Luggage Dealers Association.

Contact: Traveling Bags
3830 S. Moorland Rd., New Berlin, WI 53151
(414) 817-0222
admin@TravelingBagsMKE.com
TravelingBagsMKE.com