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🌱 How Viroqua’s slow-living scene is reshaping Main Street and tourism.

Viroqua, Wisconsin Patch AM: a 4 min read

Cheers Viroqua! We’re back, helping you stay up to date with what’s happening. Let's take on the day together! ☕️️

In today's newsletter:

  • How Viroqua’s slow-living scene is reshaping Main Street and tourism.
  • What Viroqua’s new mutual aid ambulance will mean when you call 911.
  • Why Chicago media is suddenly fascinated by Viroqua’s Driftless Slow movement.

Also on today's calendar: Vernon County Over 50 Tai Chi and 9 more events.

Today's riddle: What has a cap but no head? 🤔 (Answer below!)

From our Partner
Today's Viroqua Patch AM is brought to you in part by T-Mobile - America's Best Mobile Network, according to Ookla Speedtest. Based on analysis by Ookla® of Speedtest Intelligence® data 1H 2026. We thank T-Mobile for their support in helping to keep communities like ours connected and for making today's Viroqua Patch AM possible.
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Weather forecast:

  • Saturday: Times of clouds and sun, with a high of 64 and low of 51 degrees.
  • Sunday: Mostly sunny, temps: high: 65, low: 42.
  • Monday: Mostly sunny and beautiful, with a high of 67 and low of 47 degrees.

📰 News we're reading

• Living slowly in the Driftless region's Viroqua, Wisconsin (suntimes.com) — Viroqua’s historic Hotel Fortney, Driftless Café, Wonderstate Coffee, and other Main Street businesses are helping turn the town into a hub for regenerative, slow-paced tourism. The piece highlights how organic farming, the Driftless Folk School, and events like the Live in Viroqua summer concert series are reshaping the local economy while keeping a strong community and land stewardship focus.
   

• Viroqua Common Council approves Fire Department plan for mutual aid ambulance service (vernonreporter.com) — Viroqua’s Common Council has unanimously approved the fire department’s plan to buy a used La Farge ambulance and launch a city-run mutual aid unit, without tapping additional city tax dollars. The backup ambulance will operate from the new Nelson Parkway fire station, aiming to cut dangerous wait times when commercial crews are tied up and relieve overburdened neighboring departments.
   

• The Rundown: How losing industrial jobs hit Midwest cities (wbez.org) — Amid a Chicago-focused news roundup, the writer spotlights Viroqua as Vernon County’s seat that survived the tobacco bust and became known for its Driftless Slow movement. The closing section describes how local residents and newcomers built a DIY, land-centered culture, including the Driftless Folk School’s hands-on classes in crafts and homesteading skills.
   

📸 Around Viroqua

Show off your photography skills and the sights around town! Click here to submit your Photo of the Day to Patch AM!

🗓 Upcoming Events in Viroqua

Add your event to our calendar and newsletter!

★ Featured events ★

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Other local events

📣 Viroqua Shout Outs!

Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!

Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.

Want to see your business here? Click here to connect with local customers.

💬 Chatter

What your neighbors are talking about on social media

  • October is National Firewood Month, and the Wisconsin Department of Natural Resources (DNR) is using the occasion to spread the event’s slogan: “Buy It Where You Burn It!
    ” It’s important for Wisconsin residents and visitors to understand and observe the year-round importance of obtaining firewood from local sources,… (Nextdoor )
  • Nelson Global Products posted a job opening for Welders / 1st shift in Viroqua. Apply here.
  • Vernon Memorial HealthCare posted a job opening for Certified Nursing Assistant- Day Shift in Viroqua. Apply here. You can search for other jobs near Viroqua here.

🗞 Nearby News

La Crosse

  • Annual 'Week without Driving' celebrated in La Crosse (wiproud.com)
  • Mayo Clinic Health System honors legacy of St. Francis Hospital in La Crosse (weau.com)
  • WisDOT planning next major Highway 16 project in La Crosse (lacrossetribune.com)

West Salem

  • West Salem man facing new child abuse charge, while waiting for trial in similar case (wizmnews.com)

Ok Viroqua! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!

-- The Patch AM Team

P.S. The answer to today's riddle: "What has a cap but no head?" — A bottle (Thank you Glo M. for sending it in!)
Got a good riddle for PatchAM? Submit it here!

👉 Help make Patch AM better

We use a combination of real people and machines to tell you what’s happening around town. Learn more about Patch AM.

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Stay in the loop with what's happening in Viroqua

Never miss out on local news and events that matter to you.

Stay in the loop with what's happening in Viroqua

Never miss out on local news and events that matter to you.