Business & Tech

Lake Country Bed Barn comes to Waukesha

Waukesha County-based business to open location on Moreland Boulevard

WAUKESHA -- Nick and Elise Miller, owner of Lake Country Bed Barn in Hartland, are excited to announce they are opening a location in Waukesha on Monday, November 22nd.

The Miller’s new store will be at 1560 E. Moreland Boulevard, next to Gyros West. The Waukesha location will open in early to mid-November, and be open from 11 a.m. to 5 p.m. Tuesday through Friday and from 10 a.m. to 1 p.m. on Saturday. The Waukesha location can be reached at (262) 408-1192.

The Miller’s first Lake Country Bed Barn is located at 122 Cottonwood Avenue in Hartland, and opened in March 2014.

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“We could not be happier to bring our same excellent customer service, affordable prices and, of course, amazingly comfortable mattresses to another great area,” Nick Miller said. “We not only love what we do, but we love how happy our customers are when they leave our store with a brand new, amazing mattress for a phenomenal price and had a great experience during the process.”

Elise’s father, Keith Buske, started selling Symbol Mattresses out of his barn in Watertown over 15 years ago. Elise and Nick opened their first location in Hartland, and also sell Watertown-made Symbol Mattresses factory-direct with low overhead, choosing to pass all savings to customers.

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The Millers are pleased to welcome Eric Gissal and his family to the business with the opening of the Waukesha location. Gissal is joining Lake Country Bed Barn from a successful corporate career in operations.

“My early goal is to learn the product as well as possible, so that I can best serve our customers,” Gissal said. “I want to be able to inform the customer on their purchase and be able to answer any and all questions that may arise.”

Gissal said Lake Country Bed Barn’s sales approach focuses on educating and assisting customers and working within their budget, all without using a high-pressure sales technique.

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