BBVA Compass Field Renamed BBVA Field Amid Bank Brand Unification

BIRMINGHAM, AL - One of Birmingham's sports fields will undergo a slight name change this weekend. BBVA, the University of Alabama at Birmingham and the Birmingham Legion FC will announce the new name of BBVA Field and unveil updated signage this Saturday before the June 22 match between the Legion and Hartford Athletic.

The new stadium name and corresponding signage change is part of BBVA’s ongoing brand unification happening across the globe. BBVA Group’s new logo and unified brand signals an advancement in the financial institution’s efforts to become a single, global digital entity in all areas where it operates.

The bank’s involvement in the soccer facility began in 2014, when the BBVA USA Foundation gifted $1.5 million for the construction of the venue on the UAB campus. In 2015, officials from the bank and the university celebrated the final phase of construction with a public debut that gave attendees a close-up look at the playing surface.

“BBVA Field is more than a venue to the bank, which is why we were part of its construction from its early stages,” said BBVA USA Birmingham CEO Andrea Smith. “The field is a symbol of our commitment to creating opportunities in Birmingham, in this case for soccer fans, but in other cases for startup companies and entrepreneurs. Our roots are in Birmingham, our U.S. headquarters, and we are thrilled to be reinforcing our commitment to BBVA Field by integrating our global brand unification into its identity.”

In December, Birmingham Legion FC announced a multi-year partnership with BBVA, extending the bank marketing rights across Legion FC platforms and in-stadium at BBVA Field, where the club plays its home games. Elements of the partnership included matchday activation for Legion FC home dates at the venue, philanthropic events, and digital and social media promotions.

“BBVA Field has truly become a great home for Legion FC,” said Jay Heaps, Legion FC President and General Manager. “This stadium, as a soccer specific venue, will continue to provide fans with thrilling moments and an excellent atmosphere for years to come.”

The Legion FC's next game kicks off at 7 p.m. Saturday.