Bridge Street Town Centre, A Tanger Property, welcomes a new destination for safe, celebratory ear piercing to its growing retail mix with the debut of Rowan. The 997-square-foot studio, located across from Kendra Scott and next to Oxford Street Menswear brings Rowan's nurse-led piercing experience and curated assortment of hypoallergenic jewelry to the Huntsville community. This latest addition complements other new brands at the open-air lifestyle center, including Madewell and L.L.Bean.
Mom-founded and women-led, Rowan was created to set a higher standard for ear piercing by centering safety, medical expertise and thoughtful care. All piercings are performed by licensed nurses and backed by a medical advisory board, following the Rowan Clinical Piercing Standard®, a proprietary protocol designed to deliver a safe, precise piercing experience for all ages.
In addition to ear piercing services, the new Bridge Street studio offers Rowan's collection of hypoallergenic earrings, designed and curated in-house with careful attention to materials, comfort and long-term wear. Guests can also shop Rowan's proprietary aftercare products developed in partnership with medical advisers.
“Rowan is a strong addition to Bridge Street Town Centre as we continue to expand our mix of meaningful, experience-driven retailers,” said Marcie Glover, Marketing Director at Bridge Street Town Centre. “The studio brings a fresh service offering to Huntsville families, with an approach rooted in safety, care and celebration, making it a natural fit as shoppers mark special milestones and prepare for the back-to-school season.”
"At Rowan, we're passionate about making ear piercing a special moment that is as safe as it is celebratory," said Rowan Founder and CEO Louisa Serene Schneider. "With every piercing performed by a Rowan piercing nurse, our studios are thoughtfully designed to ensure a hygienic experience rooted in care and connection. We're thrilled to open our second Alabama location at Bridge Street Town Centre. Come celebrate your next milestone with us!"
Rowan joins Bridge Street Town Centre's dynamic collection of retail, dining and entertainment offerings, including Apple, LEGO, lululemon, Connors Steak & Seafood, Sephora, The Cheesecake Factory, L.L. Bean, Madewell, Anthropologie and more. The addition further strengthens Bridge Street's position as a premier open-air shopping destination for local residents and visitors throughout North Alabama.