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Howard Wool Launches ESI Website from Baiting Hollow
Chemical Industry Pioneer Howard Wool launched an online resource on sustainable industry practices in the from his Baiting Hollow offices

Howard Wool always enjoyed chemistry and taught it for years before starting his first business. He has been selling industrial lubricants and cleaning solutions from his home office in Baiting Hollow, Long Island, where he enjoys an enviable lifestyle and manages a successful and progressive business. He is now launching a new website for his company, Environmental Safety Incorporated, giving more customers an opportunity to find green products.
An advocate of sustainable chemistry
To offer his clients the best products, Howard has always believed in staying abreast of changes in the chemical industry. This has become increasingly necessary as new regulations have forced businesses to make considerable changes. Howard has always supported sustainable chemistry, and one of its main principles is that waste must be eliminated as far as possible, rather than treating it or cleaning it up.
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Most chemical processes are not as efficient as they could be and this is being addressed across the whole life cycle of a product. Businesses are changing the ways they do things for the benefit of all. They are sourcing sustainably, reducing their manufacturing footprint, enhancing product performance and considering what happens to a product at the end of its life.
Businesses need to evolve
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Meeting the challenges can only happen with the collaboration of stakeholders across the board. If businesses in the chemical industry are to remain competitive and viable, they need to adapt. Taking steps towards sustainability is not just important because it’s the right thing to do but because businesses who resist change will probably not survive. Howard Wool believes it makes good business sense at this point to embrace sustainable solutions.
New requirements for cleaning solutions
There was a time when the only requirement of a cleaner was that it was capable of cleaning an item. This all changed as a concern for safety, health and sustainability began to grow. Today’s cleaning chemicals are generally safer, easier to use and more sustainable than their counterparts of 20 years ago.
Both manufacturers and end users have become more sensitized. There have been changes in formulations and more training on product use as well as greater transparency on the part of manufacturers about ingredients used in cleaning products. Restrictions on the use of dangerous organic solvents that were highly effective cleaning chemicals forced manufacturers to start looking for effective replacements.
Many raw materials used in the past have been replaced with more environmentally friendly alternatives, and an increasing number of them are plant-derived. There has also been a move towards concentrated products that contain that require less packaging, easier storage and also more safety for end-users. Many products are now fully bio-degradable and pose no threat to the environment.
Demand from end-users
It was not only regulations that brought about the changes but the demand from end-users too. End-users want to buy green products. They are no longer just asking whether a product will be effective and whether it’s the right price. They also want to know whether it’s green. In the future, this is likely to become even more prevalent.
The Environment Safety Incorporated website will include green chemical resources. Howard Wool sells products that help his customers stay safer and yet offers them the efficiency they require. He believes in keeping his overheads to a minimum in his business so that he can make his products affordable and he always tries to come up with solutions to help his customers to solve their chemical problems. He believes that regulations will continue to change and shape the chemical industry and that end-users will become more sensitized than ever to buying green products.
About Howard Wool
Howard Wool loves his community of Baiting Hollow, a Calverton, New York Hamlet. He works from his small offices at 63 The Preserve.