You've seen them on billboards, tv commercials, newspaper and internet ads: businesses claiming virtue by appearing to lighten their environmental impact. "Going green" is trendy but how can you discern genuine sustainable action from PR pranks? How can you tell which companies are walking the talk and which are just trying to cash in by using the term "green"?
Join Ali Geering-Kline of the Center for Environmental Health and Jennifer Kaplan, author of "Greening Your Small Business", as they help us fine tune our greenwashing radars, guiding us on how to identify companies guilty of cultivating a green image simply to expand their markets or power. They'll tell us what red flags to look for, why we should care, and what we can do to call greenwashers out. Ali Geering-Kline is responsible for engaging the public in CEH campaigns and conducting outreach to supporters and community members through online platforms about environmental health issues. She also writes for and coordinates CEH's online action center, Generation Green.
Jennifer Kaplan, the author of "Greening Your Small Business", brings almost two decades of corporate marketing experience, working with a wide range of companies. She is a Senior Adviser to the Center for Small Business and the Environment (CSBE) and a regular contributor to several blogs including Ecopreneurist.com and EatDrinkBetter.com.
