Creating online videos is both more complicated and simpler than most people imagine. It's more complicated in that you do need to have a bit of set-up and planning in order to get it right.
Disaster can strike at any time, but it doesn't have to wipe you out.
Just about everyone's heard of "viral marketing," but for most people "viral marketing" doesn't actually conjure up how-to steps. It's more of a vague phenomenon that either happens on its own or it doesn't.
Customer loyalty can make or break your business. A loyal customer isn't just someone who'll buy from you time and again.
Why do some stores perform better than other stores? Why is it that two stores in the same industry that get the same amount of traffic can make drastically different amounts of sales?
Local advertising could be the great untapped market for many small businesses. If you operate a freelance operation or an online enterprise, you can still advertise in your local area.
Every day, entrepreneurs put videos on YouTube full of potentially costly mistakes. When used properly, YouTube can be a source of enormous traffic.
Want to bring a lot of customers to your small business without spending big bucks on marketing? You can, by creating buzz. Instead of using money to create awareness, you use word of mouth to generate awareness. It doesn't have to cost you a dime.
Smartphones can make businesses run faster, cheaper and more profitably. How can smartphones make a difference in your company? Here are a few high-impact ways.
You've probably heard the horror stories: A beginning internet business owner decides to try AdWords and inadvertently spends thousands of dollars with no return.
An internet marketing firm can help you manage all your internet marketing for a fee. Great firms will make you much more than you pay them, while poor firms just won't deliver results.
Your headline is the most important part of your email. If you don't have a good headline, your email won't be opened and the rest of the email won't even matter.
Google's patent search system makes obtaining patent data fast, easy and free for everyone on the internet.
Google Cloud Print allows you to print any email from anywhere, with one click from an Android or iPhone device. It's a revolutionary service that makes printing easier for professionals on the go.
Oh, there’s an app for that. How many times have you heard that one? With Google Apps, you don’t have to look any further to keep your business in sync.
Some people are just amazing when it comes to research. They’re able to dig up those little facts that link together to create new awareness and insight. It takes a special person to be a good researcher.
Find good fortune in 10 foods that symbolize good luck this month.
A lot of money is left on the table by marketers who don't get the most out of their pay-per-click (PPC) campaigns. It's kind of like searching a dangerous forest for an apple tree, then only picking one apple when you finally find it.
There are many, many tools available to you as an entrepreneur, using Twitter to promote yourself and your business. From tracking your influence to market research, from mobile phones to alternate interfaces - it's all there.
There are a seemingly endless number of design choices that you must make when you’re putting up your first website (or undertaking a significant redesign of your current website).
Facebook is now one of the largest websites on the planet. Naturally, with that much traffic, it only makes sense that someone who's trying to get traffic to their website(s) should pay attention.
Exit rate and bounce rate are two metrics that sound very similar but in reality are very different. They can both be used to gauge how well you're doing in terms of content quality and user behavior. Here's what each of these means.
For the last ten years, online newsletters have been one of the most powerful tools available to internet business owners. Today, social media is becoming increasingly more important.
Make garden-inspired cuisine a walk in the park with three easy ideas for National Wildflower Week.
Most people waste a lot of time by not having a productive system in place for managing their time. In this article, we're going to go over three of the most popular, proven and effective systems for managing time as an entrepreneur.
Writing powerful, high-converting copy means understanding exactly how to trigger just the right emotions to induce someone to want to buy your product.
One of the most important elements of your online business is your website. It’s as important to you as a storefront is to a brick and mortar business. Your website represents who you are and what you have to offer.
Having great data is crucial for building a successful website. That said, a new website may not really want to pay for data in the beginning. What are some of the best easy-to-use and free web analytics tools?
A blog makeover may be just what you need to take your blog to the next level. That said, transitioning from an old design to a new one can sometimes be shocking to regular readers.
Jazz up your month with my free recipe for Original Po’ Boys!
Use these free recipes to grill up some delicious warm weather tapas dishes.
There's a big difference between a well-run survey and a poorly run one. A great survey will get you many results and the results will give you answers that you can directly apply to your business.
Knowing exactly who's visiting your site can give you a lot of insight into the best way(s) to communicate with them.
If you want to succeed as an entrepreneur, there are a few core skills you need to have. The majority of these skills aren't things that are taught in business school, but skills that need to be honed in the real world.
Want to stay ahead of the curve using some creative marketing tactics? How can you catch your user's attention by doing something truly original?
With the right formula, anyone can write a winning sales letter. Sales, whether online or offline, is simply walking someone through the emotional process of deciding to buy. First, you have to get their attention.