Need Your Help: Got a Catchy Name?

If you're clever, poetic, caring or motivational, we need your help coming up with a column name for stories and slide shows about businesses in the construction zone on Castro Valley Boulevard.

See the forest-green bar above this story? It says, "Beautiful Boulevard." Maybe that name will stick, but it would be nice to get your input. 

I'm hoping keep it aspirational with an eye on the future, rather than continue to focus on the current unpleasantness of construction debris, traffic bottlenecks and businesses threatened by the double whammy of recession and construction.

The duration of both this recession and this construction project make the problem more serious than those found in other towns that adopt "shop locally" campaigns. If revenues remain down 50 percent from when construction began in October, the Castro Village Shopping Center and boulevard businesses (between Redwood Road and west of San Miguel Avenue) might not make to to 2013, when the boulevard beautification project is expected to be complete.

Patch will highlight businesses in this zone to help you remember why it's worth driving the extra four minutes to get here. For navigation tips, click .

Column head ideas so far:

1. Beautiful Boulevard
2. Can Do, Castro Valley!
3. Boulevard Business
4. Saving CVB
5. Good Going, CVB!
6. Golden Zone
7. Beautiful Downtown Castro Valley
8. Boulevard of Dreams

Like any of these? Have new suggestions? 

You can also email your ideas directly to lauren.edwards@patch.com or post them in the public comments section below.

We're also conducting this conversation on Facebook at www.facebook.com/castrovalleypatch.