Ocean Shore Now Hassett Ace Hardware

Half Moon Bay's beloved hardware store, Ocean Shore Hardware, is changing its name.

The third-generation family-owned store, with history dating back to 1905, is rebranding itself as Hassett Ace Hardware. Eventually, the wooden sign out front on Main Street will reflect the new name. The big lighted Ace sign on the building will stay the same, and the recently commissioned custom mural by Brendan Foster that's hanging inside the store with the Ocean Shore name will become a nostaglic reminder of what the store was once called.

Palo Alto Ace Hardware, Willow Glen Ace, and Wisnom’s Ace in San Mateo, all part of the Hassett Ace Hardware family of stores, will also make the name change.

“We think it’s time to honor our family hardware history by using the Hassett name as a beacon to our customers of the great service offered at all Hassett Ace Hardware stores,” said co-owners Eric and Richard Hassett. “Our stores are the same great places, just with a new name. We remain dedicated to our mission of providing the best service and product selection for the communities we serve, by empowering our family of associates to always make it right for every customer, every time.”

In celebration of the name change, Hassett Ace Hardware is hosting their first annual Neighborhood Celebration Weekend April 12-14 at their four area locations in Half Moon Bay, Palo Alto, San Mateo and Willow Glen. The event will feature special discounts and offers, live product demonstrations, free face painting and balloon twisting for kids, food trucks and non-profit community partner booths at each location.

“Our inaugural Neighborhood Celebration Weekend is a way to thank our valued customers for their continued support,” said the Hassetts. “We’re also using it as an opportunity to bring the community together by inviting our non-profit community partners to attend and bring awareness to their causes during the event.”

Local organizations will be present at all locations and are as varied as Boy Scouts of America, Museum of American Heritage, Zero Waste, Local crafters and artists, Coastside Hope, Coastside Seniors, Local Schools, Repair Café, YMCA of Silicon Valley, Willow Glen Business Association, Local partner businesses, Rebuilding Together – Peninsula, Pop Warner and Local Little League Teams.

April 12 is a day-long scratcher offer with 10 chances to win 100 percent off; April 13 is 20 percent off your entire purchase; and April 14 is a We-pay-your-tax day.

For more details on the Neighborhood Celebration Weekend, visit www.hassetthardware.com.

What do you think of the name change? Tell us in the comments.

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