Get Ready For Saturday: Where Healdsburg Comes To See And Be Seen

HEALDSBURG, CA — Saturday marks the opening of Healdsburg's unofficial social season — the Healdsburg Farmers Market, where the town comes to see and be seen, as well as pick up a bunch of heirloom carrots, an armful of flowers, and perhaps a hefty square of fresh focaccia.

A pop-up filled the block in March for a sunny afternoon. But shoppers streaming into downtown on Saturday morning will mark the 2026 season.

The Saturday market no longer has to squeeze into a parking lot, and the Tuesday market will no longer be in the plaza.

Instead, both will be hosted at the open-air Foley Pavilion, next to Foss Creek and The Little Saint (one of the vendors listed on the farmers market website).

The pavilion, which replaced the former Cerri building, has open sides, a partially translucent roof, and a metal-fabric front that echoes the original design using modern materials.

The new location on 3 North St. will reshape the twice-weekly ritual. For one, the move will mean a detour for the usual Tuesday market traffic from tourists and the workers whose industries cater to them clustered around the plaza.

In the meantime, a series of annual events will anchor the season, including a Fourth of July celebration, the Zucchini Festival on Aug. 29, the Quail & Condor Bake-Off on Oct. 17, a Pumpkin Festival on Oct. 31, and a fall and holiday craft market running from October through December.

Officials will post updates on vendors and programming as the season unfolds, with details available on the market’s website.

Saturday markets weekly from 8:30 a.m. - noon until Dec. 19, while Tuesday markets will begin May 12 and continue until Sept. 29 from 9 a.m. to 1 p.m.

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