Sonoma Valley Winery Pushes Marketing Envelope

The prim and proper meets Hooters.

That's the theme behind "Zin-phomatic," a newly-launched Sonoma Valley wine that Petaluma-based OFFbeat Brands is marketing as a plush, full-bodied wine with sexy packaging.

The wine features artwork evokes classic pin-up girl poster themes with the tagline "When you just gotta have it."

The wine features grapes from old Lodi Zinfandel vines.

“As the name implies, Zin-phomaniac is for Zinfandel lovers who can’t get enough of this seductive and tantalizing varietal,” Offbeat founder and CEO Mike Kenton said in a prepared statement.

“Our original retro-looking artwork, suggestive copy and most importantly, the quality of the wine are all geared towards the Zinfandel-obsessed consumer