The Signage Combinations That Attracts Business

Located at 19342 Beach Boulevard in Huntington Beach, the Kiddie Academy is an educational daycare facility that focuses on a family-style atmosphere where children learn, grow socially and explore the world in the process. This franchise has built a solid fan base in the parenting community, and the opening of the Huntington Beach facility has been a long awaited event. Prior to the opening, the Kiddie Academy’s management team contacted America’s Instant Signs for assistance with the creation, manufacture and installation of channel letters and cabinet sign combos for Orange County.

A Winning Signage Combination

The illuminated cabinet signs Orange County businesses commission frequently take the place of the monument sign at the entrance of a parking lot. In this case, the marker displays a white facing in a red cabinet. It displays the name and logo of the Kiddie Academy, which provides easy wayfinding functions for visitors and the parents of prospective students.

For the main signage product on the façade, the company selected a channel letter marker that displays three distinct colors. A lightbox cabinet explains the niche by identifying the building as an educational child care center. The red tones of the marker are identical to the color scheme chosen on the cabinet that welcomes visitors. This look ties in the signage products and gives the property an attractive cohesive appearance.

Why Wayfinding Matters

The channel letters Orange County members of the business community prefer are only in part marketing messages. The other reason for the look of these products to be so visible is the need for excellent wayfinding.

• Lit markers catch the eye. Both channel letters and lightbox cabinets feature LEDs that make illumination possible. Doing so has the advantage of making the signage stand out by enhancing the vibrancy of the colors during the day and lighting up the entranceway to the parking lot and the façade signage after dark.
• Geometric shapes appeal. The majority of monument markers and lightbox cabinets come in standard geometric shapes. The reason for this selection is clear: these shapes are pleasing to the eye. This brings an artistic value to your signage display that you should not discount.
• Colorful displays turn heads. The right quantity of display colors – as well as the balance with which you choose to display them – makes your location quite visible simply because it turns heads. Consumers are drawn to look at colorful displays. While you do not want to go overboard, you do want to make the setup as colorful as possible. The Kiddie Academy’s decision to display three colors is wise indeed.